PI AgSciences Brazil · Convention 2026 Developed by Wellington Fernandes · Head of Human Resources
All Hands Moment · 2026/2027
D·N·A

All Hands Moment
of Execution 2026/2027

Just as DNA sustains an organism, there are action codes that sustain the evolution of an organization.

63
people
170
minutes
7
groups
D = Start
N = Stop
A = Continue
Context & Methodology

More than a dynamic —
a structured alignment experience

Macro Vision

The design takes participants from an individual perspective to a collective team view, preserving lightness, mobility, and methodological clarity.

Methodological Basis

Inspired by the World Café: simple and relevant questions; distributed participation; movement across perspectives; shared meaning-making through brief, guided conversations.

Objectives
  • → Translate the 2026/2027 strategy into a language of action
  • → Stimulate self-awareness and ownership
  • → Consolidate a collective vision by team
  • → Make priority execution codes visible
Expected Cultural Benefits
  • → Greater clarity on expectations and priorities
  • → Stronger link between individual reflection and culture
  • → Common language for growth, focus, and collaboration
  • → Deeper belonging to the organizational DNA

"Great organizations grow through the quality of the codes they choose to sustain — not only through the strategic direction they define."

D
Core Concept

Just as DNA guides patterns, eliminates what doesn't work
and preserves what sustains life.

The gathering invites the organization to recognize the codes it needs to activate to strengthen execution, culture, and strategy.

D
START

What we need to activate and begin to evolve

N
STOP

What we need to eliminate and stop to move forward

A
CONTINUE

What we need to preserve and strengthen

Agenda Architecture

Executive flow with precise timing —
designed for engagement, mobility, and synthesis

8
min
01 · Conceptual Introduction
Presentation of the DNA rationale, the event theme, and the D = Start, N = Stop, A = Continue logic.
12
min
02 · Individual Reflection
Each participant writes 3 action verbs based on their assigned letter, reflecting on themselves and their deliverables.
18
min
03 · Letter Exchange
21 on Start · 21 on Stop · 21 on Continue. Quick standing conversations to broaden perspective and identify patterns.
5min04 · Return to Teams
Guided movement to the 7 home groups.
30min05 · Team Construction
3 Start, 3 Stop, 3 Continue linked to the cycle's goals.
77min06 · Group Presentations
11 minutes per group to present 9 key points.
20min07 · Closing + Group Photo
Synthesis and visual record with all participants.
170
min total
Executive architecture designed to sustain engagement, mobility, and synthesis — without methodological repetition.
Practical Facilitation

How people move
throughout the All Hands Moment

21
D
Start
21
N
Stop
21
A
Continue
1
Looks inward and writes 3 action verbs
2
Circulates with those who share the same letter
3
Returns to the team with an expanded repertoire
4
Helps the group build a collective Start | Stop | Continue
5
Makes the team's codes visible before the entire convention
Deliverable
per group
3 Start 3 Stop 3 Continue Rationale connected to annual goals
Seven Final Construction Groups

Each group presents
their execution codes before the entire convention

4 commercial regions · 3 back office areas
11 exact minutes per group · 9 key points + rationale

Regional
Center South
Regional
MG + GO
Regional
MT North
Regional
MT South
Back Office
Finance
Back Office
R&D
Back Office
Marketing
11
minutes
Plenary Presentation
Each group presents its 9 points and the rationale behind choices to all 63 participants.
Developed by Wellington Fernandes
Head of Human Resources · PI AgSciences Brazil
PI AgSciences Brazil · Convention 2026/2027
D·N·A

The codes we choose to sustain
define who we are as an organization

Together, we will make visible the patterns that strengthen us, those we need to eliminate, and those we must preserve.

63people
present
170minutes
of journey
63voices
in our DNA
Developed by Wellington Fernandes · Head of Human Resources
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Developed by Wellington Fernandes  ·  Head of Human Resources  ·  PI AgSciences Brazil